Sports Direct is the home of football and your one stop shop for the biggest brands in sport.
Founded in 1982, Sports Direct InternationalPLC is today the UK’s largest sporting good retailer, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.
We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands.
The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers.
We operate c. 700 sports stores in the UK and continental Europe, c. 427 of which trade under the Sportsdirect.com